A Brief Insight Into the Positivity of AI
Written by Simon Chuck, Associate Creative Director at NewTerritory. Originally published in Commercial Interiors UK Directory 2024
I would like to put a positive spin on the future and celebrate the advancements of AI technology, instead of focusing on the scaremongering that the media often use to sell papers. Yes, there is always the possibility for destructive behaviour, with the plane came the bomber, with the internet came the virus and with the rocket came a warhead. But if we embrace the potential that new technologies can bring, we can unlock amazing opportunities, including what we all need at the moment — a little bit of hope.
AI-generated artwork created through text prompts
The invention of the plane shrunk distance allowing the average person to travel the world. The computer and eventually the internet connected every human on the planet, transforming the way we behave, interact and communicate. Whilst the rocket put man on the moon and now allows us to explore the universe. These technologies allowed humanity to catapult our civilisation forward progressing society and leading to a better world. I believe that AI holds this same potential for our future.
You cannot talk about the future without speaking about climate change. I believe that AI has the ability to help us make that future a better place. By opening up the possibilities of almost infinite modelling of climate data we can use AI to expedite our understanding of the changing world and help us make the right decisions to mitigate climate change or even reverse the effects.
AI-generated artwork created through text prompts
AI will see a rapid change in the way that we interact with spaces, seamlessly changing our environments to respond to our wants and needs by analysing mood through facial expressions and biometric signatures. Adapting our spaces in real time to suit the occupants needs even before they realise they need them. Creating spaces that act as extensions of our own bodies.
Entertainment will rapidly change from prescribed to bespoke. Film and television will become infinitely customisable make us the directors of our own movies. Music will be forever changed allowing us to create and splice AI soundscapes from the whole of musical history and gaming will see us be able to create personal worlds perfectly tailored to each individual’s fantasies.
AI-generated artwork created through text prompts
Work-life shifts will also see AI improving our way of working by sharing the load and streamlining processes or even opening up new design methods and materials, seeing it as an incredibly helpful colleague rather than a competitor. (I did not write the article using ChatGPT). AI will advance our understanding of emotion and human behaviour, helping to design products, services and digital experiences for businesses with unimaginable accuracy.
And finally allowing us to master our health using algorithmic processes to predict and cure diseases by mapping individual health markers to administer tailored medication. Working alongside doctors as highly accurate observers that can analyse tests and scans void of human error.
AI-generated artwork created through text prompts
All in all an AI-assisted future will only help to advance the world and allow us all to ultimately live healthier and more balanced lives. It may also lead us to live better lives in ways we have not yet been able to imagine. With AI comes a future world of truly endless hope and possibilities.
Please use responsibly!
Simon Chuck, Associate Creative Director at NewTerritory
With over 10 years in the industry Simon’s early creativity and love for drawing led him to Kingston University before specialising in Industrial Design at Northumbria University. Simon has worked in The Netherlands and London for some of the world’s most interesting product and brand agencies, including The GRO Agency, forpeople and NewTerritory working with clients NIO, British Airways, The Body Shop, Kettler, IHG, Burger King, Panasonic, and Ford, to name just a few. Simon’s love for nature and hiking has led to a shift in focus towards planet-first design thinking, championing circular design and climate-focused ambitions.