A Natural Collaboration
Elegant Clutter have been offering art consultancy services to the hospitality industry for 25 years. During this time, they have developed various methods for creating and sourcing artwork.
Their constant search for innovative solutions has led to new collaborations with some of the UK’s most famous art museums. Partnerships and collaborations have been a major force for some time in the commercial world of hospitality design and production. At Elegant Clutter, the latest such opportunity to build a win-win is to work with NHM Images, the image library of the famous London Natural History Museum. 
The new partnership with NHM Images looks set to offer huge creative scope for the team, which now enjoys access to some incredible content from the museum’s collections. Much of this material has great historical significance and all of it is beautiful to look at especially when represented as a bespoke artwork.
Harry Pass, Elegant Clutters Creative Director comments;
“The potential for creating Artwork with this content is very exciting! From incredibly detailed 18th century watercolours of sea dragons to a modern day photographic catalogue of beautiful native seaweeds, there is so much to work with. We are very inspired and we look forward to creating some stunning pieces.”
This new addition to the Elegant Clutter portfolio of products and services also benefits from having relatively fast turnaround times. The team are already intimate with the NHM Images catalogue and can identify the best source imagery very quickly. Projects with longer lead times offer the possibility to work with the museum to professionally photograph further content if a particular subject is required.
Ollie Griffin, Commercial Director;
“We are delighted that NHM Images have agreed to work with Elegant Clutter to take their content to new audiences. This method of working really plays to Elegant Clutters strengths of being design led in all its artwork development.”
Emily Frost, NHM Images Key Account Manager, comments;
“Here at NHM Images we are extremely impressed by the designs Elegant Clutter have produced using our art and photography. Their teams are demonstrating beautifully the creative potential of our collection through their imaginative bespoke projects. Elegant Clutter have been fantastic to work with and we’re very excited about the future of our collaboration.”
Elegant Clutter is confident in developing further associations with other museums or gallery libraries to bring more valuable and attractive content, curated or created, to its clients.
For more information about Elegant Clutter visit www.elegantclutter.co.uk