Column: Carolyn Mitchell – Reaching the Right People

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How do we find the information, ideas, and knowledge that fuel our creativity and decision-making in the commercial interiors world? How do we get ahead of trends and understand what the client wants? The answers are often found at our fingertips, with the internet and social media, we have a wealth of content available to us, anytime and anywhere. From quick, light-hearted inspiration to deep dives into industry insights.

However, where is the most reliable place to see the widest and most credible product launches to specify for new projects? In my experience, the real challenge lies in ensuring the right information reaches the right people at the right time—timing is everything, those who are truly eager to learn and grow keep seeking out what’s happening around us and what’s new. Its important to me that I have a trusted platform, that curates valuable content, it’s been crucial for staying ahead in our industry, and that’s where Design Insider has been so valuable to me and my clients.

Design Insider has built a refined and targeted audience of commercial interior designers, architects, specifiers, and operators, all of whom have opted in to receive our editorial content. This isn’t just a random scattering of information across the internet; it’s a carefully curated editorial platform that reaches the exact people who need it most. I believe that this focused approach is what makes Design Insider so valuable to our community, both supplier and designer. It delivers content directly to those who will use it to drive their projects and businesses forward.

Just as Commercial Interiors UK is our members trade association, Design Insider is their publication! It places industry-leading articles into the hands of the industry’s leading designers, providing them with insights, trends, and news that they can use to shape their work and stay ahead in our competitive market. Our publication magnifies the visibility of our members to their target customers and is a core benefit of membership!

Commercial Interiors UK members, make sure you’re making the most of this fantastic publication and reap the rewards. Reach out to our Editorial Director, Alys, at alys@designinsiderlive.com

And, if you’re a commercial interior designer eager to stay updated on the latest in our sector, I encourage you to subscribe to Design Insider today! 

Let’s continue to share, connect, and grow together!

Carolyn Mitchell, Chairwoman of Commercial Interiors UK

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