Designer Q&A with Rose Campbell

Rose Campbell has been featured in our Designer Muse series before, but as she’s just taken over as head of design and marketing at Newmor, we thought it was a good time to catch up.

Tell us about Newmor and your role there.

Newmor is a family owned business, specialising in commercial wallcoverings. We have been manufacturing in mid-Wales for over 55 years and have a fantastic workforce who are specialists in their field. We operate in over 70 countries through a vast international distribution network and regional sales offices based in Poland, Dubai, and the Kingdom of Saudi Arabia.

I’ve been there 5 years, so relatively new, I guess! As a business we have achieved so much over this time. We’ve developed a host of new contract specification collections for the hospitality, leisure, retail, and healthcare sectors. As well as manufacturing stocked designs, we also produce custom designed large format digital prints. Our combination of traditional manufacturing alongside cutting-edge new technology, has resulted in the expansion of our commission printing service for brands who also want their designs manufactured in the UK.

In 2021 we updated our branding; I strongly believe the way we present ourselves as a business and the continual investment in new products reflects our position as the largest independent commercial wallcovering company in the UK. We work in a creative industry, so design and marketing are very closely linked, and I am delighted to be taking on the combined role as head of design and marketing.

How will combing design and marketing work?

Combining design and marketing comes naturally to a design led manufacturing company. We are an incredibly inclusive and authentic business. We design and produce all our wallcoverings in our own facility in Wales. As a designer working in a company that has its own manufacturing facility gives me the creative freedom to develop new concepts and experiment with effects by changing the embosses, colours etc. I also work really closely with our sales team and often join them in client visits, so taking over our responsibility for marketing was a natural step for me to progress my career, and I couldn’t be more excited.

So what’s next?

Well, I’m currently working on the 2023 design trends which I will share over the next few weeks. In the meantime, I can give you a sneak peek on our first trend, Terra Firma.

Our Terra Firma trend is very grounded and reassuring. It is reflective of the natural world, so is nurturing – the warm tones are not only uplifting, the nature-inspired palette is also very practical and versatile. There are several transitional hues that make an appearance in the other key trends we will share in the new year. Colours include tan, oxblood, sage, terracotta, rust, brown, and olive.

I use the core colours from each trend to create a series of palettes, to show how the trend would work in different commercial environments.