Experience the Pure Joy of Water: GROHE Unveils Aqua Gallery at Milan Design Week 2025
GROHE, a leading global brand for complete bathroom solutions and kitchen fittings, is returning to Milan Design Week 2025 with a new immersive experience in one of Milan’s most historic locations. The Garden Senato. Located at Via Senato 14 in Milan’s fashion district, the garden blends historical charm with contemporary design, making it a high-profile venue for cultural events and exhibitions—the ideal backdrop for the GROHE Aqua Gallery.
Following on from the brand’s previous success with the Red Dot “Best of the Best” awarded GROHE SPA installation at the Palazzo Reale during Milan Design Week 2024, GROHE transforms the Garden Senato into an immersive exhibition space from April 8-13.
Patrick Speck, Leader, LIXIL Global Design EMENA explains:
“Guided by GROHE’s brand purpose of ´Pure Joy of Water´, our design philosophy, and Fuorisalone 2025’s theme of ‘Connected Worlds’, we’ve curated a unique exhibition that offers compelling insight into the innovation, design, and development of our products.”
Within carefully curated spaces, the GROHE Aqua Gallery will showcase GROHE products as both efficient objects (Function) and crafted artifacts (Form) that deliver meaningful water experiences (Impact). Visitors can explore how these products create a bridge between humans, water, and the environment.
Speck concluded:
“Design plays a crucial role in linking various aspects of our lives. It requires a deep investigation, analysis and understanding of people’s needs, cultures and traditions. As well as the exploration of the natural environment that create pathways to develop future innovations and technologies. The GROHE Aqua Gallery reflects the brand’s commitment to shaping a future where design, functionality and responsibility coexist in perfect harmony, crafting the products and experiences that enable people to experience the ‘Pure Joy of Water’.”
Conceived by the in-house LIXIL Global Design and Brand Identity team, the installation seamlessly blends indoor and outdoor elements, offering a unique gallery experience. Featuring for the first time in Milan is the recently launched GROHE Purefoam, with its proprietary technology that mixes the perfect balance of water and Kinuami soap to deliver a cocooning foam, creating a revolutionary vertical bath like experience, enveloping users in an unique and hydrating skincare sensation. Another exciting highlight is the new GROHE Essence Crafted Lever. The award-winning GROHE Essence Collection is the brand’s most-specified tap— in the affordable luxury segment — for projects across Europe and delivers harmonious proportions and sensual-minimalist transitions. The introduction of the new crafted lever variants and an array of colour options affords the Essence Collection greater freedom for customisation.
Nestled within the secluded garden is an Aqua Atelier space for reflection and the creation of an Aqua Poem. More than just a place for refreshment, the adjacent Aqua Bar serves as a powerful statement on sustainability, constructed from recycled bottles, it highlights the environmental impact of single-use plastics and the growing issue of water pollution. As a brand dedicated to ecological water enjoyment, GROHE offers tangible solutions to tackle plastic pollution—such as its advanced water filtration systems, reducing the need for disposable plastic bottles. By integrating thoughtful design with environmental responsibility, GROHE continues to shape a more sustainable future.
Discovering the GROHE Aqua Gallery
Architects, designers and visitors can experience the installation and GROHE first hand at the Garden Senato, from April 8-13, 2025.
The installation will be open to the public
April 8/9 from 10:00am-7:00pm CET
April 10 from 10:00am-4:00pm CET
April 11/12 from 10:00am-9:00pm CET
April 13 from 10:00am-6:00pm CET
On April 7 the installation will be exclusively open to the media from 10am-6pm CET.
Join us at the GROHE Milan showroom to experience GROHE Purefoam: Via Crocefisso 19, 20122 Milano. Open from Tuesday, April 8th to Saturday, April 12th, from 9:30am to 6:00pm.
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