GROHE’s take over at ISH 2017
Water, Intelligence, Enjoyment
GROHE once again took over the entirety of the Forum Hall at the world’s leading bathroom fair, ISH 2017. The show, held in Frankfurt from 14th to 18th March, welcomed over 200,000 visitors, from trade, press and consumer backgrounds. GROHE’s theme for the exhibition was “Water, Intelligence, Enjoyment” and the immersive stand encouraged visitors to think about ways to use water in the home sustainably through product choices, while maximising their water experience.
The stand highlighted the variety of GROHE’s product offerings, from bathroom to kitchen, and included eye catching displays such as a tropical area featuring the over one metre long statement showerhead Aquasymphony, complete with light, sound and steam functions.
At GROHE’s exclusive press preview, held before the show officially opened, the brand unveiled its revolutionary new water product designed to help prevent water damage in the home. The new app-controlled GROHE Sense and Sense Guard detect leaks and abnormal levels of humidity in the home, immediately alerting the user through their mobile device, and enabling them to shut off the water supply remotely to prevent flooding.
Additional products on display included GROHE’s new concealed version of the popular push button, volume-control SmartControl shower system, featuring a brand new Smartbox three-way diverter. The Smartbox has been designed for easy installation and can be combined with various design choices, including glass and chrome trims and new two-jet showerheads for a stylish bathroom. GROHE also revealed its brand new ceramics range, incorporating three core lines- Bau, Euro and Cube, to be launched later this year.
All three lines are designed to complement some of GROHE’s most popular mixer ranges, offering a one stop solution for a perfectly matching and functioning bathroom for both projects and the consumer market.
Visitors were also able to enjoy GROHE hospitality on the stand, with the opportunity to sample water, and re-fill bottles, from the Blue® Home filtered still, semi and sparkling water system as well as hot drinks made from the newly re-launched GROHE Red kettle hot water tap, available later this year. GROHE’s hospitality also included a range of exclusive events, from the pre-launch Sense press preview and cocktail reception, to a luxury gala dinner for customers, an evening reception for SMART installer reward scheme members, and a design orientated event for architects.
Christian Götter, GROHE UK General Manager comments;
“The ISH fair remains an important international platform in the sector and therefore it was fitting to unveil the brand’s new and unique Sense and Sense Guard products here, revolutionising the way we can protect our homes from the common issue of water damage. The show also allows us to meet our UK customer base face-toface and obtain feedback, helping GROHE to remain an industry leader in product design, sustainability and innovation that really benefits the end user”.