Jurys Inn and Mystery Pair Up to Design ‘Oddsocks’
Jurys Inn paired up with design practice Mystery to create a unique bar area within their Brighton hotel.
The bar and eatery is quirky yet comfortable space and has a certain charm just like a pair of odd socks – hence the name!
Oddsocks is designed to immerse the customer in a unique experience that combines the eccentricity of the surrounding Brighton area with the familiar comforts of home. The key goal of the scheme was to create more dwell time within the F&B space, increase covers – and therefore turnover – and enhance the hotel’s overall offer by adding a distinctive concept to its portfolio.
Mystery designed the concept to create a sense of cosiness and belonging, delivering an aspirational space that feels both personal and quirky and that makes the customer want to stay just that little bit longer.
It was certainly a challenge to create a standalone bar and restaurant scheme that delivers an informal, uncomplicated and unique dining experience. The space needed to cater to Jurys diverse customer base, but the use of familiar elements together with detailed peculiarities ensure that any customer has a memorable experience each and every time they visit.
The furniture for this project was supplied by BCFA member Inside Out Contracts.
Photos by Marlon Bundy.