LAUFEN Preview for ISH 2025: Technology Evolution Driving Sustainability
LAUFEN will be exhibiting at the industry’s leading bathroom show, ISH 2025, taking place in Frankfurt from 17 to 25 March. The Swiss brand is thrilled to unveil its latest innovations and share exciting plans for the future. For this year’s event, LAUFEN has once again partnered with the Norwegian interdisciplinary design studio Snøhetta to create a stand to delight, engage and educate its visitors. LAUFEN will be located in Hall 3.1, at stands C50 and C70.
LAUFEN will present the stunning new Arun furniture range at ISH 2025
The stand will showcase LAUFEN’s newest innovations, while underlining the company’s commitment to sustainability through responsible use of raw materials and water-efficient solutions.
After entering the stand, visitors will first experience the Matter Space, which will connect them with the production process and raw materials of ceramics. They will then journey through a variety of spaces: Our Planet Matters, Water Matters, Technology Matters, Democracy Matters and Atmosphere Matters, each featuring relevant products and concepts.
Through these dynamic spaces, LAUFEN will engage visitors with its ongoing technological research, evolution in design, and unwavering commitment to a more sustainable future – demonstrating care for natural resources and a responsible approach to innovation.
The LAUFEN stand will showcase products made in its world-first CO2-free electric kiln
A major highlight of the stand will be a display of ceramics fired without carbon emissions in the world’s first CO₂-free electric kiln, a Roca Group initiative at the LAUFEN plant in Gmunden, Austria (above). This innovative kiln marks a significant step towards the Group’s goal of achieving net-zero emissions by 2045. Also within Our Planet Matters, LAUFEN will showcase its water-saving save! toilet with a urine separator, developed in collaboration with Austrian design studio EOOS.
In Technology Matters, LAUFEN will present new connected products and digital concepts, exploring how today’s bathroom can become a personalised living space. Meanwhile, a standout attraction of Atmosphere Matters is expected to be the new Arun furniture collection (top and above left), featuring exquisite real-wood oak and walnut veneers combined with ceramic stone-look countertops, allowing homeowners to bring individuality and warmth into their bathrooms.
The Base 2.0 furniture collection will be launched at ISH 2025
Elsewhere, demonstrating that stylish bathrooms can be accessible to all, the new Base 2.0 (above right) and Juna furniture collections will take centre stage in the Democracy Matters section of the stand.
Patrick Lüth, Partner at Snøhetta and Managing Director of its Innsbruck studio says:
“What LAUFEN and Snøhetta share is a commitment to sustainable solutions. Just as Snøhetta integrates the latest research in regenerative and sustainable architecture into its designs, LAUFEN sets new standards with CO₂-free production. The new electric tunnel kiln in Gmunden highlights impressive innovation in sustainability.”
The Arun furniture collection will be launched at ISH 2025
LAUFEN will exhibiting at ISH 2025, Frankfurt, 17-25 March 2025 in Hall 3.1, stands C50 and C70.
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