Space Contract Furniture & 3Stories: Super Club Roma – A Bold & Playful Take on Italian Dining
It’s super-fast, super Italian, super crispy!
Super Club Roma, a vibrant new dining concept for Fulham Shore Group, made its debut at Westfield Stratford City at the end of last year, offering a total of 121 covers. Designed by 3Stories, the interiors and branding reflect a bold, energetic essence while balancing style, functionality, and cost-effectiveness.
A Bold & Expressive Interior Concept
To bring the space to life, the design team embraced a grid of muted black and white wall tiles, providing a neutral backdrop for the vibrant graphic banners, Pop Art motifs, neon signage, and playful leopard-print accents. Clear materials, glossy mirrors, and shimmering metallic finishes were integrated to elevate the space’s lively and dynamic ambiance.
Innovative & Stylish Furniture Solutions
Space Contract Furniture played a pivotal role in delivering the bold and stylish banquette seating in under 6 weeks, drawing inspiration from the vibrant aesthetics of the 1970s. Each banquette element was meticulously crafted, tested, and refined in two striking colour combinations, ensuring both visual impact and long-term durability.
To elevate the experience, bespoke seat pads were upholstered in a custom monochromatic fabric, developed in collaboration with Panaz Fabrics. Adding a playful yet sophisticated touch, quirky leopard-print cushions were seamlessly integrated into the cleverly tiled banquette seating, reinforcing the restaurant’s unique identity.
Beyond the banquettes, SCF supplied a dynamic mix of furniture options to enhance both aesthetics and functionality. Translucent bar stools, bold red and white chairs, and sleek aluminium-finish tables and chairs were thoughtfully placed throughout the space, ensuring cohesion with the overall retro-modern interior concept.
This curated furniture selection not only enhanced the restaurant’s bold visual identity but also aligned with practical considerations for scalability and cost efficiency. The carefully chosen materials and designs ensured durability and versatility, making this approach ideal for future rollouts of the Super Club Roma concept.
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