Trend Report: HIX 2024

Couldn’t make it to HIX 2024? Worry not—this trend report is your guide to everything the event had to offer.

Enjoy the full report and join the conversation on the future of hospitality design!

The HIX 2024 Trend Report offers a thorough and balanced analysis of this year’s event, capturing both the successes and the areas for development to ensure the continued evolution of HIX. Within its pages, you’ll find an exploration of the trends, designs, and conversations that shaped the event, providing invaluable insights for exhibitors, visitors, and the broader commercial interiors community.

The theme, ‘A Sense of Place’, was a unifying thread throughout HIX, influencing talks, installations, and product showcases. While some exhibitors fully embraced the challenge, others chose to prioritize brand messaging. 

The report highlights standout moments, including innovative product launches, engaging installations, and thought-provoking discussions. However, it also takes a critical look at elements such as audience engagement and the challenges of creating truly immersive spaces, particularly within the constraints of the event’s format and venue.

A key takeaway from the report is the importance of disruption in driving innovation and progress within the industry. Several exhibitors chose to challenge the norm, using their stands as platforms for connection rather than product promotion. Furniture Fusion’s Our Place exemplified this approach, creating a curated space for conversation and community rather than a conventional showroom.

By spotlighting these disruptors, the HIX 2024 Trend Report encourages the industry to embrace change and leverage it as a catalyst for growth. These shifts, though challenging, offer immense opportunities for the sector to redefine itself and meet evolving client and guest expectations!

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About Alys Bryan

Alys is a knowledgeable design editor who is focused on instigating conversations, both online and in-person, with industry experts which challenge, educate and advance the commercial interior sector. Her training and 15 years of professional experience as a furniture designer for the commercial sector makes her uniquely placed to lead Design Insider as Editor
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